Authentic          Professional          Sustainable

SERVICES

MacKellar Golf Management (MGM) offers a comprehensive range of integrated service platforms, fully customizable to meet the objectives of our clients and ownership partners.

 

MGM consistently delivers premium guest experiences through the unique collaboration between our corporate management team and on-site professionals. Supported by innovative programs, cutting-edge technologies, and comprehensive financial platforms, owners are assured of healthy financial returns through exclusive industry partnerships and nationally-acclaimed management processes.

Contact us today for a confidential assessment of your facility and to learn more about how MGM can deliver a competitive advantage to drive profitable solutions to your venue.

 

OPERATIONS

STRATEGIC PLANNING

SERVICE CONTRACTS

QUALITY ASSURANCE

FINANCIAL REPORTING

COST / MARGIN

ANALYSIS

EFFICIENCY

PLANNING

From daily-fee courses to private residential communities and resorts, MGM's operational management services are tailored specifically to increase each location's playability and profitability. Whether you are launching a new course or seeking to re-position an underperforming asset, our innovative strategies and proven processes are developed on a systematic structure for evaluating and improving bottom-line performance at every opportunity.

 

Through a dedicated focus on facilities, the community, competition and customer base (current / future) we proactively seek opportunities for increased efficiency, revenue generation, and strategic cost savings that do not impact venue quality or our commitment to elevating the guest experience. 

 

Operational Management services include :

      •    Optimizing guest experiences through personable and genuine service models. 

      •    Unique sales/marketing strategies targeting individuals, members, and groups.

      •    Executing yield and course utilization programs to increase profitability.

      •    Increase guest frequency/spending through social events, loyalty programs etc. 
      •    
Upgrading F&B offerings and catering outlets for tournaments and banquets.

      •    Membership programs, tournament services, or capital improvement planning.

      •    Application of MGM's "Platinum Service Program" initiatives throughout the venue.

      •    Cost containment, purchasing discounts, and other dedicated MGM programs.

 

HUMAN RESOURCES

SELECTION / 
RECRUITMENT

EMPLOYEE RELATIONS MANAGEMENT

EFFICIENCY ANALYSIS

WORKERS 
COMPENSATION

EMPLOYEE TRAINING / DEVELOPMENT

STAFF HANDBOOK DEVELOPMENT

MGM understands every aspect of your business because our corporate management team has established an extensive history in the industry. From PGA Tour Professionals to Municipal Ground Superintendents and Beverage Cart Drivers, our team has mowed, served, presented and played our way through hundreds of golf venues globally. Our hands-on approach ensures that we can truly understand and appreciate the unique requirements of your business!

 

Great employees are the lifeblood of any successful venue. Having the best employees in the golf business requires superior training, ongoing support, and a healthy workplace fully supported by executive-level oversight that encourages entrepreneurial and personal development. As such, we meticulously identify the best candidates for each location, drawing on past employees, our national database of candidates and existing personnel at alternate locations to create the best personnel teams for your location. 

 

Human Resource services include :

      •    Identify and recruit the best employees from our database of candidates 

      •    Staff development and training programs that promote total guest satisfaction

      •    Executing yield and course utilization programs to increase profitability.

      •    Analysis of staff commitments and restructuring to eliminate waste and overtime.

      •    Employee relationship management - creating a harmonious work environment. 

      •    Employee awards and incentives to increase productivity and staff enjoyment.

      •    Staff handbooks, training guidelines and quality of service schedules. 

      •    *Implementation of the "Platinum Service" program throughout all venues.

 

SALES / MARKETING

YIELD / REVENUE MANAGEMENT

DATABASE ANALYTICS / MINING

CENTRALISED
RESERVATION SYSTEM

E-COMMERCE SALES / MARKETING

BRANDING / PRODUCT POSITIONING

MEDIA PLAN DEVELOPMENT

From public daily-fee courses to private residential communities and resort venues, MGM's operational management services are tailored specifically to increase each location's playability and profitability. Whether you are launching a new course or seeking to re-position an underperforming asset, our innovative strategies are created on a systematic method for evaluating and improving bottom-line performance at every opportunity.

 

Through a dedicated focus on facilities, the community, competition and customer base (current / future) we proactively seek opportunities for increased efficiency, revenue generation, and strategic cost savings that do not impact venue quality or our commitment to elevating the guest experience. 

Golf and hospitality venues must fully engage in digital and social media for long-term success, doing all in their power to innovate, gain a competitive edge, and provide compelling experiences and products to their customers in order to build loyalty. While service is vital to maintaining and extending the customer base, the rise of new digital technologies provides a tremendous opportunity for smart service to engage in a new relationship with their customers. 

Sales and Marketing objectives include :

      •    Dynamic sales strategies, marketing promotions, and other training programs.

      •    Internal / External Tournament development and management.

      •    Interdepartmental marketing for increased individual rounds and tournaments.

      •    Sales tracking and analytics across all properties to maximize sales exposure. 

      •    Tailored member retention programs delivering long-term revenue growth.

      •    Analyze guest spending and play patterns through CRM systems.

      •    Digital marketing for targeted campaigns that yield strong response rates.

      •    Social Media content management  -  Facebook, Twitter, and Instagram.

      •    Dedicated media-relations program for local news and community publications.

 

FOOD & BEVERAGE

MENU DESIGN / 

RE-ENGINEERING

SERVICE EXCELLENCE TRAINING

OPTIMIZE PURCHASING CONTRACTS

FOOD & BEVERAGE VENUE DESIGN

F&B PROMOTIONS / ADVERTISING 

GUEST SATISFACTION SURVEYS

We recognize the culinary experience is an essential element to creating an enjoyable experience. A well-designed space, progressive menu and exceptional service talent will be discussed well beyond the venue, ultimately attracting more visitors and members to the location, and delivering increased revenue to the bottom line.  

 

Competition demands that successful facilities be unique, authentic and personable, creating unique guest experiences in a genuine and considerate manner. Our national coverage allows us the ability to recruit, attract and retain only the highest quality staff who share our vision of service excellence. Complemented by our in-house award-winning Executive Chef, we integrate design, service and innovative menu design to achieve exceptional food and beverage performance. 

 

Food and Beverage services include :

      •    Robust food cost and inventory control processes to reduce (or re-use) waste. 

      •    Comprehensive menu design and development of unique pairings. 

      •    Negotiated national purchasing strategies that reduce costs. 

      •    Specialty food/beverage promotions, incentives, and advertising campaigns. 

      •    Employee training and development promoting optimal guest experiences.  

      •    Sanitation, health, and safety education to meet regulatory requirements. 

      •    Cross-Promotion of food and beverage offerings throughout the venue. 

      •    Development of consolidated online reservation systems. 

 

DESIGN / DEVELOPMENT

GOLF COURSE DESIGN / RENOVATION DESIGN

AGRONOMY
MANAGEMENT

CONSTRUCTION  / CONSTRUCTION MGMT.

CAPITAL

IMPROVEMENTS

MASTERPLANNING 

ENVIRONMENTAL ANALYSIS

MGM’s in-house design studio provides master planning, new course, renovation, restoration, and landscape architecture services - fully supported by professionally-qualified construction and shaping personnel who have delivered courses for some of golf’s most famous names.

 

Whether you're seeking to add amenities to your existing location, a multi-year course renovation or have immediate repairs that need to be addressed, our professionals plan, estimate, design, schedule and deliver capital improvement projects seamlessly without interrupting existing operations.

 

We work in partnership with clients to analyze their construction projects from an owner's perspective, eliminating cost inefficiencies and mitigating potential risks from the outset. As your dedicated partner, our services are provided without excessive markups and overheads because we are continuously operating in your best financial interest!

 

Design and Development services include :

      •    Full-service golf course design for new, renovation, and restoration projects. 

      •    Capital improvement planning, including phased and multi-year scheduling.  

      •    Irrigation and drainage efficiency analysis to maximize effectiveness. 

      •    Residential, resort and large-scale master planning services.  

      •    Earthwork, construction and shaping through in-house construction team. 

      •    Driving range, practice facility, and other specialty improvements. 

      •    Re-development including course extension and reduction programs. 

      •    Short-course and alternate course design and construction specialist.

VISIT OUR DESIGN / DEVELOPMENT WEBSITE

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ENVIRONMENT

WATER CONSERVATION and OPTIMIZATION PLANNING

HABITAT REPLENISHMENT

and CONSERVATION

EQUIPMENT USE 
MANAGEMENT 

CHEMICAL USE,
STORAGE and SAFETY

OUTREACH and EDUCATION

MacKellar Golf Management has an unwavering commitment to creating, developing and maintaining sustainable initiatives that promote environmentally-sound practices in everything we do.

 

From the recycling of waste to enhancing native flora and fauna environments, our comprehensive review and planning strategy provide each venue with a pragmatic game-plan for reducing environmental impact and improving the natural condition whilst maintaining the best possible experience for our members, guests and visitors. 

 

Environmental services include :

 

      •   Water-use analysis and management to ensure optimal conditions. 

      •    Maintenance equipment management to promote efficient usage.

      •    Compliance with regulatory oversight of chemical use and storage. 

      •    Native habitat preservation and analysis of out-of-play areas. 

      •    Environmental education seminars for staff, members and guests.  

      •    Development of community education programs and the promotion of initiatives.  

      •    Management and compliance with third-party environmental programs. 

      •    Educational signage placement of environmental programs throughout venue. 

THIRD-PARTY
MANAGEMENT

MACKELLAR GOLF MANAGEMENT

48004 Fieldstone Drive

Northville Twp. MI 48168

info@mackellargolf.com

(+1) 575.937.1299

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