Updated: Apr 8, 2020
2020 has certainly started with some challenges in both the golf and hospitality industry, including most recently the global COVID-19 pandemic sweeping the globe. However, with trials come tribulations and opportunities for experienced management teams to extend their offerings to regions that may need additional support and guidance.
Backed by increased demand for our boutique golf and hospitality management services, MacKellar Golf Management (MGM) is pleased to announce our launch of professional operation and management services in South Africa for 2020 with the engagement of local golf industry veteran, Charlene Thomson.
Charlene brings more than 30 years of experience to the MGM Team, and will lead both local and regional teams in the business development and operations management of our professional services from Cape Town where she resides. Her early career began in hotel management during the mid-80's, and by 21 she had progressed into full restaurant ownership. It was during this time that she developed a passion for strategic marketing and entrepreneurship, resulting in her becoming a co-owner of one of South Africa’s largest glazing companies.
Having gathered valuable National and international experience in business, marketing, sales and leadership, she focused on the family-business of agriculture and horticulture production and management. For more than 15 years she participated in all aspects of the business, leading professional teams through various functions including merchandising, retail sales, production, marketing and financial planning.
Over the last 6 years, Charlene has been fully dedicated to the golf industry where she is currently launching South Africa's "Golf & Lifestyle" app magazine. She also founded "Birdies and Bogeys with Charlene", a website blog dedicated to women's golf, health and prosperity. "I have an immense passion to help women build their personal confidence, to become the best they can be and to live successful and fulfilled lives" Thomson said recently.
Charlene is also an accomplished speaker having been invited to address audiences at Women's retreats, corporate events, youth camps and world-renown institutions nationally.
Her junior golf development resume is also impressive, where she was the co-founder of a Junior Golf Academy in Cape Town during 2015 that has for the second time retained its status as the RSA High School Golf Champions.
Charlene has established herself in the South African Golf sector as a true industry leader, her dedication to the advancement of Junior and Minority golf participation parallels MGM's vision, and coupled with her industry experience, she will be establishing a robust platform for future advancement of MGM's professional management services.
"Charlene represents the corporate vision of the MGM Team perfectly with a passion for minority golf advancement, proactive client management and a relentless approach to business and operational excellence. Her industry experience, knowledge and expertise will provide MGM clients with a unique professional resource that is intimately aware of South Africa's market conditions and player expectations" - V.P. Global Operations, Mr. Rick Riddle
For more information about MacKellar Golf Management's launch, contact Charlene at firstname.lastname@example.org